LinkedIn has always been a great tool for B2B sales. Today, thanks to the fact that the number of active people is still increasing (roughly 1.4 million users in the Czech Republic), this tool is getting into the area ofso-called social selling.
Of all the social networks, LinkedIn is the network where you can get the greatest organic reach which means that tens of thousands of people will see your post for free. You can only dream about it on Facebook even though Facebook has other positives of course.
Today LinkedIn is far from being a tool for entrepreneurs or CEOs only, it is also used by regular employees to help them meet their corporate goals. It is therefore a way for companies to use the potential of their employees on social networks to improve the company's brand, employer brand and thus achieve better results overall.
This course is part of the discounted package Digital HR Leaders.
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