How to Attract Candidates with Inbound Recruitment

Long-term work with the community of candidates

Advertising does not work for qualified positions. In the long term, it is necessary to work with the community of candidates. Create content, be active on social networks or organize events. Everything needs to be connected into a functional unit and the impact of all the activities has to be measured constantly. If you do not know how to do this, get some inspiration from the best companies in the industry.

This course is part of the discounted package Digital HR Leaders.

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What you learn in the course

  • How to attract candidates for qualified positions?
  • How to work with the candidate community in the long run?
  • How to create quality content on social networks?
  • How to combine all these activities into one functional unit?
  • And how do I find out what impact your individual activities on social networks have?


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Matěj Matolín

Matěj Matolín

HR expert specialized in recruitment, employer branding and HR Tech. Matěj worked 3 years as a manager in the HR department of STRV, where he accomplished to increase the amount of employees twice. He writes his own blog about HR, he is a coach and a mentor.