Employer Branding and HR Marketing Implementation

Basic and key information on HR marketing and employer branding

In this course, we'll tell you where to start if you want to build an employer's strategic brand. We will explain the procedure and individual steps of strategic employer branding. We will also explain what is the Employee / Employer Value proposition and why is important to have it, how to involve the new phenomenon "phygital" in employer branding or why the candidate experience is important and how you can develop it. Finally, on the example of a specific FMCG company, we will demonstrate the practical application of a successful strategic approach of employer branding.

This course is part of the discounted package Digital HR Leaders.

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What you learn in the course

  • Determine the target group

  • Create attractive and authentic campaign content

  • Involve employees in content creation

  • Link internal EVP with external communication campaign

  • Obtain internal management support for investments in employer branding

  • Various activation tools and campaigns

  • Work with social media for the purpose of building the employer's brand

  • Create a concept of a successful employer branding strategy


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You can call us at +420 773 251 186 

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Romana Martincová

Romana Martincová

Romana is the Head of HR at Red Bull for Czech and Slovak Republic. Formerly she worked as HR and Employer Brand Manager for L’Oréal. In GoodCall and Reed Specialist Recruitment she managed recruitment teams specializing in headhunting and direct recruitment.