Recruitment Academy Certified Recruiter - Baltic

The State of Job Market in Baltic - Valerija Buzeniene

• Main trends and tendencies
  
• Recruiter - a business critical role on the rise
  
• The race to winning candidate's heart
  
  

Candidate Life Cycle - Milan Novak

Milan Novák, CEO of GoodCall and a recruitment expert with more than 20 years experience analyzes the main aspects of individual phases on candidate´s path.

• Setting up the recruitment process
• Active and passive candidate vs. Inbound and Outbound strategies
• Candidate Experience
• How to attract and engage the candidate in the various stages of recruitment process
  
  

Diversity Recruiting - Milan Novak

In this section, Milan focuses on the new trend and explains the importance of diversity, inclusion and prejudice in modern recruitment.

• What is unconscious bias and where does it come from?
• Typical biases explained: gender, ethnic, racial, age, sexual orientation, physical disability, education background
  
• Explanation of Affinity Bias, Confirmation Bias, Group Thinking, The Halo Effect
  
• Behavioral Event Interview strategy

Talent Sourcing – Searching Candidates on LinkedIn, Facebook, TikTok and elsewhere - José Kadlec

José Kadlec reveals his recruitment know-how. This module analyzes the search for candidates anywhere online.

• The most recent innovations in talent sourcing
• How to uncover hidden resources containing relevant candidates
  
• When is upgrading to a paid LinkedIn account worthwhile?
• How to work around most LinkedIn paid services
• Boolean search & boolean operators, modifiers and search commands
• X-Ray search and how to target LinkedIn users through internet search-engines
• Searching across various platforms, including LinkedIn, Facebook, Twitter, Instagram, TikTok, Clubhouse and more
• Legally evading limitations, for example, LinkedIn limit for the number of candidates shown in results
• Sourcing checklist and sourcing stack of tools and plugins

Talent Sourcing – Contacting Candidates and Recruitment Automation Basics - José Kadlec

Former software engineer and ethical hacker, José Kadlec, will use his technical knowledge to show you how to find an email address or phone number for virtually anyone.

• Finding the contact information of any user under any circumstances
• Determining which forms of contacting candidates are the most effective
  
• Measuring the effectivity of contacting candidates and improving the success rate
• Creating messages that candidates won’t ignore
• Facilitating talent sourcers’ daily routines using a set of specific sourcing plugins
• Approaching automation - how to send robotic customized LinkedIn invitations on autopilot
  
  

Live Sourcing Lab & Talent Mapping - José Kadlec

No presentation, no slides, no theory - only you, lecturer José Kadlec and thorough practice of searching for candidates on all possible platforms for your real positions.

• Practicing the right search process for specific job positions on various platforms
• How to find the maximum possible candidates using different search models - iterative, semantic, implicit, linguistic, etc.
• Practicing the correct use of so-called Boolean operators
• Practice specifying a shortlist with candidates so that we don't lose anyone relevant
  
• Practice searching via Internet search engines (X-ray search)
  
  

Efficient Job Advertising and HR Marketing Fundamentals – Blake Wittman

A job ad is an ad text. They have to sell and reach the target group well. Blake Wittman will teach you how to create an effective job advertisement that will raise the number of candidates for your position several times over.

• How to write an ad that will reach your target group
• How to write an ad that will sell your position
• What parameters are important when creating an advertisement
  
• How to increase the number of registered candidates thanks to a correctly written advertisement
  
  

Personal Branding in Recruitment - José Kadlec

In this module, José will show you practical steps on how to define your personal brand and how to activate it through social networks.

• The importance of personal branding for HR specialists
• Examples of posts on social networks and how to create expert content effectively
• How to get at least 200 likes for each of your posts
  
• How to get 30,000 LinkedIn followers in a year or less
• Automate routine tasks such as sending LinkedIn invitations

Jan Zenaty will guide you through the situations on how to effectively interview a candidate.

• How to organize a successful selection interview
• Nonverbal and verbal communication
• Traditional selection interview
  
• Behavioral selection interview
• Interview by competence
• Stress selection interview
• Communication and offer negotiation
  
  

Psychology of Job Interviews - Jan Zenaty, Recruitment Academy

Paul Ekman's method is one of the most helpful techniques for interview conducting, with an up to 90% accuracy rate when used by professionals. Jan Zenaty, who was trained by a specialists for interrogations from Scotland Yard, will guide you through this module.

• Reading emotions from facial expressions by Paul Ekman
• How emotional and cognitive stress is displayed when lying
• The golden rules of uncovering lies
• 5 communication channels (face, body, voice, style and content)
  
• Practice of identifying inconsistencies in communication - technique of HoT Spot observation
• Practical exercises using the Ekman method to conduct interviews
  
  

Implementation of Employer Branding and HR Marketing - Romana Martincova, Red Bull

Romana Martincova, Head of HR at Red Bull and former HR and TA manager at L’Oréal will teach you where to start if you want to build an employer's strategic brand. 

• Determine the target group
• Create attractive and authentic campaign content
• Involve employees in content creation
• Link internal EVP with external communication campaign
• Obtain internal management support for investments in employer branding
• Work with social media for the purpose of building the employer's brand
  
• Create a concept of a successful employer branding strategy
• Demonstration of the practical application of a successful strategic approach of employer branding to a specific FMCG company

Automation and Personal Productivity in Recruitment - José Kadlec

In this module, José Kadlec uses the term transhuman recruitment, which expresses the way we can increase our productivity and fill more positions by automating and robotizing recruiter's daily tasks.

• What can be automated in recruitment process
• Native automation which is already part of LinkedIn
• Description of external tools for automation
• Case-study: Detailed description of how to automate the distribution of personalized LinkedIn invitations, messages and InMail
  
  

Modern Psychodiagnostic Tools - Eliska Sonska Steklikova

Your guide through this module will be Eliska, who has experience with the use of various psychodiagnostic tools in startups and corporations.

• How the current state of the labor market affected the use of psychodiagnostics in companies
• What (new) psychodiagnostic tools are available on the market
• How to effectively use the potential of psychodiagnostic methods by using them throughout the entire life cycle of the employee
  
  

The Most Fundamental Legal Aspects of Current Recruitment - Jan Prochazka

Deloitte Legal Partner and expert in Czech and international labor law Jan Prochazka will guide you through the legal aspects of recruitment.

• What you must NOT ask during an interview
• Implementation of GDPR and its best-practise
• Legal binding of the job offer
• Trial period and how to set it up
• Competition clauses in practice
• Aspects of home office and remote work
  
  

Measuring the Effectiveness and Success of Recruitment - Milan Novak

In this module Milan analyzes key success indicators in the recruitment process. He explains how to interpret data in order to successfully manage the whole recruitment process. 

• Use of data in HR
• Overview of key success indicators
• Benchmarking of global and local recruitment statistics
• Performance and quality metrics in recruitment
• Setting individual and team goals
• Agile approach to recruitment