Recruitment Academy Certified Sourcer - Baltic

Recruitment Academy certifications are the most comprehensive international training programs for HR and recruitment specialists

Experts from GoodCall cover different recruitment topics such as talent sourcing, job ads creation, personal branding for HR and diversity recruiting.


Training ends with an online test which has to be passed to obtain an international RACS certification covered by:

  • all members of the Recruitment Academy advisory board with Jan Mühlfeit, former president of Microsoft Europe as its head

  • and corporate credibility partners Nestlé, Deloitte, L’Oréal, Faurecia and others

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What you learn in the course

Half day 1

  • The State of Job Market in Baltic - Valerija Buzeniene

    Introduction and Baltic labour market overview:

    • Main trends and tendencies
    • Recruiter - a business critical role on the rise
    • The race to winning candidate's heart

  • Candidate Life Cycle - Milan Novak

    Milan Novák, CEO of GoodCall and a recruitment expert with more than 20 years experience analyzes the main aspects of individual phases on candidate´s path.

    • Setting up the recruitment process
    • Active and passive candidate vs. Inbound and Outbound strategies
    • Candidate Experience
    • How to attract and engage the candidate in the various stages of recruitment process

  • Diversity Recruiting - Milan Novak

    In this section, Milan focuses on the new trend and explains the importance of diversity, inclusion and prejudice in modern recruitment.

    • What is unconscious bias and where does it come from?
    • Typical biases explained: gender, ethnic, racial, age, sexual orientation, physical disability, education background
    • Explanation of Affinity Bias, Confirmation Bias, Group Thinking, The Halo Effect
    • Behavioral Event Interview strategy

Half day 2

  • Talent Sourcing – Searching Candidates on LinkedIn, Facebook, TikTok and elsewhere - José Kadlec

    José Kadlec reveals his recruitment know-how. This module analyzes the search for candidates anywhere online.

    • The most recent innovations in talent sourcing
    • How to uncover hidden resources containing relevant candidates
    • When is upgrading to a paid LinkedIn account worthwhile?
    • How to work around most LinkedIn paid services
    • Boolean search & boolean operators, modifiers and search commands
    • X-Ray search and how to target LinkedIn users through internet search-engines
    • Searching across various platforms, including LinkedIn, Facebook, Twitter, Instagram, TikTok, Clubhouse and more
    • Legally evading limitations, for example, LinkedIn limit for the number of candidates shown in results
    • Sourcing checklist and sourcing stack of tools and plugins

  • Talent Sourcing – Approaching candidates part 1 - José Kadlec

    Former software engineer and ethical hacker, José Kadlec, will use his technical knowledge to show you how to find an email address or phone number for virtually anyone.

    • Finding the contact information of any user under any circumstances
    • Determining which forms of contacting candidates are the most effective
    • Measuring the effectivity of contacting candidates and improving the success rate

Half day 3

  • Talent Sourcing  – Approaching candidates part 2 - José Kadlec

    Former software engineer and ethical hacker, José Kadlec, will use his technical knowledge to show you how to find an email address or phone number for virtually anyone.

    • Creating messages that candidates won’t ignore
    • Facilitating talent sourcers’ daily routines using a set of specific sourcing plugins
    • Approaching automation - how to send robotic customized LinkedIn invitations on autopilot

  • Live Sourcing Lab & Talent Mapping - José Kadlec

    No presentation, no slides, no theory - only you, lecturer José Kadlec and thorough practice of searching for candidates on all possible platforms for your real positions.

    • Practicing the right search process for specific job positions on various platforms
    • How to find the maximum possible candidates using different search models - iterative, semantic, implicit, linguistic, etc.
    • Practicing the correct use of so-called Boolean operators
    • Practice specifying a shortlist with candidates so that we don't lose anyone relevant
    • Practice searching via Internet search engines (X-ray search)

Half day 4

  • Efficient Job Advertising and HR Marketing Fundamentals – Blake Wittman

    A job ad is an ad text. They have to sell and reach the target group well. Blake Wittman will teach you how to create an effective job advertisement that will raise the number of candidates for your position several times over.

    • How to write an ad that will reach your target group
    • How to write an ad that will sell your position
    • What parameters are important when creating an advertisement
    • How to increase the number of registered candidates thanks to a correctly written advertisement

  • Personal Branding in Recruitment - José Kadlec

    In this module, José will show you practical steps on how to define your personal brand and how to activate it through social networks.

    • The importance of personal branding for HR specialists
    • Examples of posts on social networks and how to create expert content effectively
    • How to get at least 200 likes for each of your posts
    • How to get 30,000 LinkedIn followers in a year or less
    • Automate routine tasks such as sending LinkedIn invitations

The course is recommended for

  • HRists, HR specialists & generalists, recruiters, headhunters

  • Recruitment agency consultants, executive search companies or external HR workers

  • University students or other people who would like to start their career in HR and recruitment

  • Anybody who wants to deepen their knowledge and obtain the most complex education in the field of modern recruitment


Training dates

For more information contact Valerija Buzėnienė: 0037069845107, 

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Do you have any questions?

You can call us at +420 773 251 186 

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José Kadlec

José Kadlec

José is the founder of GoodCallRecruitment Academy and Datacruit. He started with the background of software engineer as an unconventional headhunter and talent sourcing architect. He is the author of People as Merchandise: Crack the Code to LinkedIn Recruitment and Covid-Proof Virtual Trainer. He is a lecturer of the Recruitment Engineering video course and also curating the global sourcing education for Social Talent. He is the regular author of professional articles and moderator of podcast Inhuman resources and Redefining Recruitment. José is also the first officially certified LinkedIn recruiter in Central and Eastern Europe.

Milan Novák

Milan Novák

Milan is CEO and founder of recruitment agency Goodcall and training institution Recruitment Academy. He has implemented recruitment and talent strategies since 2000. Before starting his own business, Milan served as Branch Manager, Country Manager and Regional Managing Director CEE for Grafton Recruitment and was a member of the board of Grafton Europe. He led an agency with more than 350 employees. Milan is a member of the APPS (Association of Personnel Services Providers).
Blake Wittman

Blake Wittman

European Business Manager

Business Manager of the GoodGroup platform including the agency GoodCallRecruitment Academy and Datacruit. He is in charge of business development and sales activities of the group. During his rich career he has been mainly taking advantage of his exceptional skills in sales and client management. He has experience with both corporates and startups.