Social Selling and Advanced Techniques of Selling on Social Media
LinkedIn has always been a great tool for B2B sales. Today, thanks to the fact that the number of active people is still increasing (roughly 1.4 million users in the Czech Republic), this tool is getting into the area ofso-called social selling.
Of all the social networks, LinkedIn is the network where you can get the greatest organic reach which means that tens of thousands of people will see your post for free. You can only dream about it on Facebook even though Facebook has other positives of course.
Today LinkedIn is far from being a tool for entrepreneurs or CEOs only, it is also used by regular employees to help them meet their corporate goals. It is therefore a way for companies to use the potential of their employees on social networks to improve the company's brand, employer brand and thus achieve better results overall.
This course is part of the discounted package Digital HR Leaders.
What you learn in the course
- How to search and reach customers on LinkedIn and Facebook so that they answer you
- How to get 30,000 LinkedIn followers in a year or even earlier
- Examples of LinkedIn and Facebook posts and how to create expert content effectively
- Examples of micro-influencers from various fields and how to form a business personal brand
- A technical overview of all LinkedIn and Facebook formats, including those you probably didn't know about
- How to ensure the maximum reach of your contributions
- How to get at least 200 likes for each of your posts
- Bypassing LinkedIn's basic limits
- Paid LinkedIn Sales Navigator account and reasons why you (don't) need it
- Automate routine tasks such as sending LinkedIn autopilot invitations
The course is recommended for
- CEOs, directors, company owners and board members
- Sales representatives, salespeople, account and relationship managers
- Marketing managers and sales directors
- Self-employed persons, contractors and freelancers
- Employees who want to become indispensable for their company
Goals of the course
- How to effectively sell services / products on LinkedIn and Facebook
- How to become a leading expert, industry influencer, thought leader or trusted advisor in your field
- How to use the personal brand of your employees to build a corporate brand
- How to become indispensable, to be promoted and increase your price in the labor market through business personal branding
