Recruitment Academy Certified Sourcer - Baltic

Recruitment Academy certifications are the most comprehensive international training programs for HR and recruitment specialists

Experts from GoodCall cover different recruitment topics such as talent sourcing, job ads creation, personal branding for HR and diversity recruiting.

Training ends with an online test which has to be passed to obtain an international RACS certification covered by:

all members of the Recruitment Academy advisory board with Jan Mühlfeit, former president of Microsoft Europe as its head
and corporate credibility partners Nestlé, Deloitte, L’Oréal, Faurecia and others

What you learn in the course

Half day 1

The State of Job Market in Baltic - Valerija Buzeniene

Introduction and Baltic labour market overview:
- Main trends and tendencies
- Recruiter - a business critical role on the rise
- The race to winning candidate's heart
Candidate Life Cycle - Milan Novak

Milan Novák, CEO of GoodCall and a recruitment expert with more than 20 years experience analyzes the main aspects of individual phases on candidate´s path.
- Setting up the recruitment process
- Active and passive candidate vs. Inbound and Outbound strategies
- Candidate Experience
- How to attract and engage the candidate in the various stages of recruitment process
Diversity Recruiting - Milan Novak

In this section, Milan focuses on the new trend and explains the importance of diversity, inclusion and prejudice in modern recruitment.
- What is unconscious bias and where does it come from?
- Typical biases explained: gender, ethnic, racial, age, sexual orientation, physical disability, education background
- Explanation of Affinity Bias, Confirmation Bias, Group Thinking, The Halo Effect
- Behavioral Event Interview strategy

Half day 2

Talent Sourcing – Searching Candidates on LinkedIn, Facebook, TikTok and elsewhere - José Kadlec

José Kadlec reveals his recruitment know-how. This module analyzes the search for candidates anywhere online.
- The most recent innovations in talent sourcing
- How to uncover hidden resources containing relevant candidates
- When is upgrading to a paid LinkedIn account worthwhile?
- How to work around most LinkedIn paid services
- Boolean search & boolean operators, modifiers and search commands
- X-Ray search and how to target LinkedIn users through internet search-engines
- Searching across various platforms, including LinkedIn, Facebook, Twitter, Instagram, TikTok, Clubhouse and more
- Legally evading limitations, for example, LinkedIn limit for the number of candidates shown in results
- Sourcing checklist and sourcing stack of tools and plugins
Talent Sourcing – Approaching candidates part 1 - José Kadlec

Former software engineer and ethical hacker, José Kadlec, will use his technical knowledge to show you how to find an email address or phone number for virtually anyone.
- Finding the contact information of any user under any circumstances
- Determining which forms of contacting candidates are the most eﬀective
- Measuring the eﬀectivity of contacting candidates and improving the success rate

Half day 3

Talent Sourcing – Approaching candidates part 2 - José Kadlec

Former software engineer and ethical hacker, José Kadlec, will use his technical knowledge to show you how to find an email address or phone number for virtually anyone.
- Creating messages that candidates won’t ignore
- Facilitating talent sourcers’ daily routines using a set of specific sourcing plugins
- Approaching automation - how to send robotic customized LinkedIn invitations on autopilot

Live Sourcing Lab & Talent Mapping - José Kadlec

No presentation, no slides, no theory - only you, lecturer José Kadlec and thorough practice of searching for candidates on all possible platforms for your real positions.
- Practicing the right search process for specific job positions on various platforms
- How to find the maximum possible candidates using different search models - iterative, semantic, implicit, linguistic, etc.
- Practicing the correct use of so-called Boolean operators
- Practice specifying a shortlist with candidates so that we don't lose anyone relevant
- Practice searching via Internet search engines (X-ray search)

Half day 4

Efficient Job Advertising and HR Marketing Fundamentals – Blake Wittman

A job ad is an ad text. They have to sell and reach the target group well. Blake Wittman will teach you how to create an effective job advertisement that will raise the number of candidates for your position several times over.
- How to write an ad that will reach your target group
- How to write an ad that will sell your position
- What parameters are important when creating an advertisement
- How to increase the number of registered candidates thanks to a correctly written advertisement
Personal Branding in Recruitment - José Kadlec

In this module, José will show you practical steps on how to define your personal brand and how to activate it through social networks.
- The importance of personal branding for HR specialists
- Examples of posts on social networks and how to create expert content effectively
- How to get at least 200 likes for each of your posts
- How to get 30,000 LinkedIn followers in a year or less
- Automate routine tasks such as sending LinkedIn invitations

HRists, HR specialists & generalists, recruiters, headhunters
Recruitment agency consultants, executive search companies or external HR workers
University students or other people who would like to start their career in HR and recruitment
Anybody who wants to deepen their knowledge and obtain the most complex education in the field of modern recruitment

José Kadlec

José is a former software engineer, has been at the forefront of revolutionizing stagnant industries like recruitment through analytical strategies and technological advancements since 2006.

José co-founded the 140-employee recruitment titan, GoodCall, along with ATS provider Datacruit and the recruitment certification authority Recruitment Academy. With a decade-long presence in the market, these enterprises have received accolades, including recognition in Deloitte‘s TOP50 and Financial Times FT1000.

He is the author of two pillar books in the recruitment space - People as Merchandise and HR Robo Sapiens.

Milan Novák

Milan is CEO and co-founder of recruitment agency Goodcall and training institution Recruitment Academy. He has implemented recruitment and talent strategies since 2000. Before starting his own business, Milan served as Branch Manager, Country Manager and Regional Managing Director CEE for Grafton Recruitment and was a member of the board of Grafton Europe. He led an agency with more than 350 employees. Milan is a member of the APPS (Association of Personnel Services Providers).

Blake Wittman

Business Manager of the GoodGroup platform including the agency GoodCall, Recruitment Academy and Datacruit. He is in charge of business development and sales activities of the group. During his rich career he has been mainly taking advantage of his exceptional skills in sales and client management. He has experience with both corporates and startups.