Personal Brand Activation in Practice

Techniques of creating a strategy and activating a personal brand for life and business

José Kadlec, co-founder of GoodCall holding with more than 140 employees, will show you how to create and implement your personal brand and use its power to build a successful business.

José is the first officially certified LinkedIn professional in Central and Eastern Europe. He has over 37,000 followers on LinkedIn. He is the author of the book People as Merchandise: Crack the Code to LinkedIn Recruitment, the book Covid-Proof Virtual Trainer, as well as many articles, webinars and podcasts.

It will show you practical tips on how to define your personal brand and how to activate it through social networks, content creation and other tools.

This course will help not only individuals, but also companies that need to use the personal brand of their employees to build corporate goals such as sales, recruitment or employer brand building.

This course is part of the discounted package Digital HR Leaders.

Register now

What you learn in the course

  • Social networks and types of digital content
  • Examples of posts on social networks and how to create expert content effectively
  • Examples of micro-influencers from various fields and how they build their business and personal brand
  • A technical overview of all social media formats, including those you probably didn't know about
  • How to ensure the maximum reach of your contributions
  • How to get at least 200 likes for each of your posts
  • How to get 30,000 LinkedIn followers in a year or less
  • Automate routine tasks such as sending LinkedIn invitations

The course is recommended for

  • CEO, company owners and board members
  • Contractors and freelancers
  • Hiring managers, HR managers and recruiters
  • Employees who want to become indispensable on the labor market
  • Sales representatives, sales people, account and relationship managers
  • Marketing managers and sales directors

Goals of the course

  • How to define your PVP (Personal Value Proposition)
  • Think of yourself as a product
  • Increase business results of your company or a company you work for
  • Create your personal media plan
  • Become a leading expert or industry influencer in your field


Would you like to know once we plan more training sessions?

Give us your email address and we will let you know once we publish new dates of training sessions.

Registrations are crowding

Would you like us to train your whole team?

Do you have any questions?

You can call us at +420 773 251 186 

Send an email to denisa.valentova​

José Kadlec

José Kadlec

José is the founder of GoodCallRecruitment Academy and Datacruit. He started with the background of software engineer as an unconventional headhunter and talent sourcing architect. He is the author of People as Merchandise: Crack the Code to LinkedIn Recruitment and Covid-Proof Virtual Trainer. He is a lecturer of the Recruitment Engineering video course and also curating the global sourcing education for Social Talent. He is the regular author of professional articles and moderator of podcast Inhuman resources and Redefining Recruitment. José is also the first officially certified LinkedIn recruiter in Central and Eastern Europe.