Personal Brand Activation in Practice

Techniques of creating a strategy and activating a personal brand for life and business

José Kadlec, co-founder of GoodCall holding with more than 140 employees, will show you how to create and implement your personal brand and use its power to build a successful business.

José is the first officially certified LinkedIn professional in Central and Eastern Europe. He has over 37,000 followers on LinkedIn. He is the author of the book People as Merchandise: Crack the Code to LinkedIn Recruitment, the book Covid-Proof Virtual Trainer, as well as many articles, webinars and podcasts.

It will show you practical tips on how to define your personal brand and how to activate it through social networks, content creation and other tools.

This course will help not only individuals, but also companies that need to use the personal brand of their employees to build corporate goals such as sales, recruitment or employer brand building.

This course is part of the discounted package Digital HR Leaders.

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What you learn in the course

  • Social networks and types of digital content
  • Examples of posts on social networks and how to create expert content effectively
  • Examples of micro-influencers from various fields and how they build their business and personal brand
  • A technical overview of all social media formats, including those you probably didn't know about
  • How to ensure the maximum reach of your contributions
  • How to get at least 200 likes for each of your posts
  • How to get 30,000 LinkedIn followers in a year or less
  • Automate routine tasks such as sending LinkedIn invitations

The course is recommended for

  • CEO, company owners and board members
  • Contractors and freelancers
  • Hiring managers, HR managers and recruiters
  • Employees who want to become indispensable on the labor market
  • Sales representatives, sales people, account and relationship managers
  • Marketing managers and sales directors

Goals of the course

  • How to define your PVP (Personal Value Proposition)
  • Think of yourself as a product
  • Increase business results of your company or a company you work for
  • Create your personal media plan
  • Become a leading expert or industry influencer in your field


Training dates

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Do you have any questions?

You can call us at +420 770 130 468 or +420 728 324 703.

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José Kadlec

José Kadlec

José is a former software engineer, has been at the forefront of revolutionizing stagnant industries like recruitment through analytical strategies and technological advancements since 2006. 

José co-founded the 140-employee recruitment titan, GoodCall, along with ATS provider Datacruit and the recruitment certification authority Recruitment Academy. With a decade-long presence in the market, these enterprises have received accolades, including recognition in Deloitte‘s TOP50 and Financial Times FT1000.

He is the author of two pillar books in the recruitment space - People as Merchandise and HR Robo Sapiens.