LinkedIn Complete Guide

Recruitment, sales, marketing and personal and company branding on LinkedIn

This course is dedicated to LinkedIn's professional network from a business, sales and recruitment point of view, but also from the perspective of building a personal and corporate brand. José has been actively using this network since 2006 and knows all of its and outs in great detail.

This course is part of the discounted package Digital HR Leaders.

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What you learn in the course

Module 1 - LinkedIn: An introduction to professional social networking

  • What LinkedIn is and what it is not.
  • Basic LinkedIn statistics (LinkedIn Intelligence Report).
  • LinkedIn versus Facebook vs. "the others".
  • The significance of social networks in the modern world.
  • Legally evading LinkedIn limitations.

Module 2 - Social Selling: Selling on LinkedIn

  • Searching for customers on LinkedIn.
  • Methods of contacting customers and increasing their response rate.
  • International trade methods on LinkedIn.
  • Boolean logic, X-ray search and other practices used by modern "salespeople".
  • Search techniques for obtaining emails and phone numbers.

Module 3 - Social Media Recruitment: Recruitment at LinkedIn

  • How to get the most out of the LinkedIn search engine.
  • Which paid LinkedIn services are objectively the most important.
  • When is upgrading to a paid LinkedIn account worth it.
  • How to work around or replace most LinkedIn paid services at no cost.
  • Creating messages that candidates won´t ignore.
  • Uncovering hidden and private LinkedIn profiles of potential candidates.
  • Facilitating recruiters´ and talent sourcers´ daily routines using LinkedIn plugins.
  • Automating the candidate search process.

Module 4 - Branding: Modifying your LinkedIn profile for personal and corporate business goals

  • Defining your personal business brand, in other words, we don´t all have to be youtubers.
  • Personal branding - an undervalued tool in contemporary business.
  • Personal brand building techniques and tools used on a daily basis.
  • The connections between a personal and corporate brand.
  • Analysis of the most important parts of the LinkedIn profile.
  • What are the main networking goals on LinkedIn.
  • Effectively increasing the number of LinkedIn contacts without getting blocked.

The course is recommended for

  • Students, employees, entrepreneurs, managers
  • Sales managers, account and relationship managers, CEOs, board members
  • Recruiters, headhunters, HR employees and everyone who works in recruitment

Goals of the course

  • Introducing the realm of possibilities LinkedIn social network has to offer and how to use them to one´s advantage.
  • Utilizing the benefits of LinkedIn for business, sales, recruitment and building personal brand.
  • Gaining a competitive advantage.
  • Applying immediate changes towards more progressive social media use.
  • Learning practical tips, hacks and procedures that can be immediately applied to one´s daily routine.


Training dates

Would you like to know once we plan more training sessions?

Give us your email address and we will let you know once we publish new dates of training sessions.


  • Can you do your course directly for our company in our branch office?

    Yes, our lectors will be glad to go to your company, instruct you and they will be also happy to adapt the course content to your needs. We also offer tailor-made courses and consultations.
  • Do you organize courses only in Czech republic or also abroad?

    Our lectors have courses including Czech Republic as well abroad (Latvia, Lithuania, Estonia, Bosnia and Herzegovina, Russia, Malta etc.)
  • Where are your courses held?

    Our courses are held in the heart of Prague on Wenceslaw Square in the Palace Koruna. Exceptionally there are courses in Brno or in other cities.

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Would you like us to train your whole team?

Do you have any questions?

You can call us at +420 770 130 468 or +420 728 324 703.

Send an email to

José Kadlec

José Kadlec

José is a former software engineer, has been at the forefront of revolutionizing stagnant industries like recruitment through analytical strategies and technological advancements since 2006. 

José co-founded the 140-employee recruitment titan, GoodCall, along with ATS provider Datacruit and the recruitment certification authority Recruitment Academy. With a decade-long presence in the market, these enterprises have received accolades, including recognition in Deloitte‘s TOP50 and Financial Times FT1000.

He is the author of two pillar books in the recruitment space - People as Merchandise and HR Robo Sapiens.