LinkedIn Complete Guide
Recruitment, sales, marketing and personal and company branding on LinkedIn
This course is dedicated to LinkedIn's professional network from a business, sales and recruitment point of view, but also from the perspective of building a personal and corporate brand. José has been actively using this network since 2006 and knows all of its and outs in great detail.
This course is part of the discounted package Digital HR Leaders.
What you learn in the course
Module 1 - LinkedIn: An introduction to professional social networking
- What LinkedIn is and what it is not.
- Basic LinkedIn statistics (LinkedIn Intelligence Report).
- LinkedIn versus Facebook vs. "the others".
- The significance of social networks in the modern world.
- Legally evading LinkedIn limitations.
Module 2 - Social Selling: Selling on LinkedIn
- Searching for customers on LinkedIn.
- Methods of contacting customers and increasing their response rate.
- International trade methods on LinkedIn.
- Boolean logic, X-ray search and other practices used by modern "salespeople".
- Search techniques for obtaining emails and phone numbers.
Module 3 - Social Media Recruitment: Recruitment at LinkedIn
- How to get the most out of the LinkedIn search engine.
- Which paid LinkedIn services are objectively the most important.
- When is upgrading to a paid LinkedIn account worth it.
- How to work around or replace most LinkedIn paid services at no cost.
- Creating messages that candidates won´t ignore.
- Uncovering hidden and private LinkedIn profiles of potential candidates.
- Facilitating recruiters´ and talent sourcers´ daily routines using LinkedIn plugins.
- Automating the candidate search process.
Module 4 - Branding: Modifying your LinkedIn profile for personal and corporate business goals
- Defining your personal business brand, in other words, we don´t all have to be youtubers.
- Personal branding - an undervalued tool in contemporary business.
- Personal brand building techniques and tools used on a daily basis.
- The connections between a personal and corporate brand.
- Analysis of the most important parts of the LinkedIn profile.
- What are the main networking goals on LinkedIn.
- Effectively increasing the number of LinkedIn contacts without getting blocked.
The course is recommended for
- Students, employees, entrepreneurs, managers
- Sales managers, account and relationship managers, CEOs, board members
- Recruiters, headhunters, HR employees and everyone who works in recruitment
Goals of the course
- Introducing the realm of possibilities LinkedIn social network has to offer and how to use them to one´s advantage.
- Utilizing the benefits of LinkedIn for business, sales, recruitment and building personal brand.
- Gaining a competitive advantage.
- Applying immediate changes towards more progressive social media use.
- Learning practical tips, hacks and procedures that can be immediately applied to one´s daily routine.
