LinkedIn Complete Guide

This course is dedicated to LinkedIn's professional network from a business, sales and recruitment point of view, but also from the perspective of building a personal and corporate brand. José has been actively using this network since 2006 and knows all of its and outs in great detail.

Module 1 - LinkedIn: An introduction to professional social networking

• What LinkedIn is and what it is not.
• Basic LinkedIn statistics (LinkedIn Intelligence Report).
• LinkedIn versus Facebook vs. "the others".
• The significance of social networks in the modern world.
• Legally evading LinkedIn limitations.

Module 2 - Social Selling: Selling on LinkedIn

• Searching for customers on LinkedIn.
• Methods of contacting customers and increasing their response rate.
• International trade methods on LinkedIn.
• Boolean logic, X-ray search and other practices used by modern "salespeople".
• Search techniques for obtaining emails and phone numbers.

Module 3 - Social Media Recruitment: Recruitment at LinkedIn

• How to get the most out of the LinkedIn search engine.
• Which paid LinkedIn services are objectively the most important.
• When is upgrading to a paid LinkedIn account worth it.
• How to work around or replace most LinkedIn paid services at no cost.
• Creating messages that candidates won´t ignore.
• Uncovering hidden and private LinkedIn profiles of potential candidates.
• Facilitating recruiters´ and talent sourcers´ daily routines using LinkedIn plugins.
• Automating the candidate search process.

Module 4 - Branding: Modifying your LinkedIn profile for personal and corporate business goals

• Defining your personal business brand, in other words, we don´t all have to be youtubers.
• Personal branding - an undervalued tool in contemporary business.
• Personal brand building techniques and tools used on a daily basis.
• The connections between a personal and corporate brand.
• Analysis of the most important parts of the LinkedIn profile.
• What are the main networking goals on LinkedIn.
• Effectively increasing the number of LinkedIn contacts without getting blocked.

This course is part of the discounted package Digital HR Leaders.