Personal Brand Activation in Practice

José Kadlec, co-founder of GoodCall holding with more than 140 employees, will show you how to create and implement your personal brand and use its power to build a successful business.

José is the first officially certified LinkedIn professional in Central and Eastern Europe. He has over 34,000 followers on LinkedIn. He is the author of the book People as Merchandise: Crack the Code to LinkedIn Recruitment, the book Covid-Proof Virtual Trainer, as well as many articles, webinars and podcasts.

It will show you practical tips on how to define your personal brand and how to activate it through social networks, content creation and other tools.

This course will help not only individuals, but also companies that need to use the personal brand of their employees to build corporate goals such as sales, recruitment or employer brand building.

What you learn in the course:

  • Social networks and types of digital content
  • Examples of posts on social networks and how to create expert content effectively
  • Examples of micro-influencers from various fields and how they build their business and personal brand
  • A technical overview of all social media formats, including those you probably didn't know about
  • How to ensure the maximum reach of your contributions
  • How to get at least 200 likes for each of your posts
  • How to get 30,000 LinkedIn followers in a year or less
  • Automate routine tasks such as sending LinkedIn invitations

This course is part of the discounted package Digital HR Leaders.



30 EUR + VAT

Date and time

Webinar recording

Do you have any questions?

You can call us at +420 773 251 186 

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José Kadlec

José Kadlec

José is the founder of GoodCallRecruitment Academy and Datacruit. He started with the background of software engineer as an unconventional headhunter and talent sourcing architect. He is the author of People as Merchandise: Crack the Code to LinkedIn Recruitment and Covid-Proof Virtual Trainer. He is a lecturer of the Recruitment Engineering video course and also curating the global sourcing education for Social Talent. He is the regular author of professional articles and moderator of podcast Inhuman resources and Redefining Recruitment. José is also the first officially certified LinkedIn recruiter in Central and Eastern Europe.