The first official LinkedIn certified professional in Central and Eastern Europe, José Kadlec, co-founded the company GoodCall, which came from 0 to more than 4.5 million EUR in annual turnover in 5 years, mainly thanks to selling services on LinkedIn. LinkedIn has always been a great tool for B2B sales. Today, due to the fact that the number of active people is still increasing (approximately 1.5 million users in the Czech Republic), this tool also starts to influence the B2C area as well. Of all social networks, LinkedIn is the one where you can get the greatest organic reach – i.e. tens of thousands of people will see your post for free. You can only dream about that on Facebook.
Today, LinkedIn is not only a tool for entrepreneurs, sole traders or CEOs, but also for ordinary employees who can use it to meet their company goals, for example in sales or to secure a higher salary, but also to improve the overall brand of the company. This is how companies can use the potential of their employees on social media to improve their company brand, employer brand and achieve better results overall.
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