Candidate life cycle and employer brand

Segmentation of the recruitment process, employer branding and diversity in recruitment

The modern concept of recruitment is based on a perfect understanding of candidate behavior and reactions. The individual phases of recruitment can be divided according to the life cycle and thought processes of the candidates, who are going through the phase of realizing or eventually searching and considering, and only if we are able to engage them correctly, we get to other parts of the recruitment process. Recruiting is about building relationships, which cannot be done without an appropriate employer branding strategy and proper selection without prejudice and barriers.

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What you learn in the course

  • Setting up the recruitment process and its parts
  • Active and passive candidate vs. Inbound and Outbound strategies
  • Working with the candidate during the recruitment process
  • Employer brand and definition of EVP
  • Development of recruitment in time. Major milestones that shaped today's recruitment

The course is recommended for

  • HR employees, recruiters, headhunters, HR specialists and HR generalists
  • Recruitment agencies, executive search companies and external HR employees
  • Hiring managers and other managers involved in hiring process
  • Directors, board members and owners of companies

On top of skills you gain

  • Set up an optimal recruitment process

  • Apply new techniques and tools when working with candidates

  • Define employer brand
  • Convert passive candidates into active candidates

Lecturers

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FAQs

  • How can I use your certified program in my professional life?

    The graduate of the certification program will get familiar with complex recruitment strategies and gain credibility of his knowledge and experiences in HR and recruitment environment.
  • Is it necessary to complete one certification course after another?

    It is not required to complete certifications RACS and RACR one after the other. It depends on your current work experience which has to be at a sufficient level to pass the final certification exam. Nevertheless we recommend to complete certifications gradually due to the course content.
  • Is it necessary to complete one module of certification course after another or on the same day?

    It is not required to complete half or one day modules in the listed order. You can complete any of the modules anytime and gradually get RACS or RACR certification.
  • If I attended your RACS certification and I am interested in the follow-up RACR, is it enough for me to complete 3rd and 4th day of the certification?

    Yes, you can follow up on RACS by completing 3rd and 4th day only and recieve the RACR certification.

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Do you have any questions?

You can call us at +420 773 251 186 

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Milan Novák

Milan Novák

Milan is CEO and founder of recruitment agency Goodcall and training institution Recruitment Academy. He has implemented recruitment and talent strategies since 2000. Before starting his own business, Milan served as Branch Manager, Country Manager and Regional Managing Director CEE for Grafton Recruitment and was a member of the board of Grafton Europe. He led an agency with more than 350 employees. Milan is a member of the APPS (Association of Personnel Services Providers).