Building Your Personal Brand

Techniques of creating a personal brand strategy and activating it in both life and business

Former President of Microsoft Europe, Jan Mühlfeit, who reported directly to Bill Gates, and co-founder of GoodCall holding more than 140 employees, José Kadlec, teamed up to create the first unique course on building and implementing your personal brand. They have a lot in common. First of all, they both studied IT at the Czech Technical University. But most importantly, they both used the power of their personal brand to build a business and they became the dominant leaders in their field.

Former President of Microsoft Europe, Jan Mühlfeit, is a global strategist, coach of top managers, Olympic winners, artists and author of the international bestseller, The Positive Leader (Pearson 2016).

He teaches his course, Unlocking Human Potential, worldwide, working with many major S&P companies. Jan is a highly-demanded global speaker at lectures for leading universities such as Stanford, Harvard, Cambridge, INSEAD, MIT, Imperial College and Michigan Ross.

Jan is very effective at using Instagram, Facebook, LinkedIn, and YouTube and has more than 60,000 followers from all over the world across all generations.

The Corporate Vision magazine put Jan Mühlfeit on their Coaching Top 50 list and the magazine CEO Today awarded him the Management Consulting Award. He holds the title Ambassador of the Czech Republic which was given to him for exemplary representation of the Czech Republic abroad.

José is the first officially certified LinkedIn professional in Central and Eastern Europe. He has over 34,000 followers on LinkedIn. He is the author of People as Merchandise: Crack the Code to LinkedIn Recruitment as well as many articles, webinars and podcasts.

Jan and José will show you practical ways of defining your personal brand and activating it through social networks, content creation and other tools. They both practise the techniques they're teaching on a daily basis.

The Building Your Personal Brand course will not only help individuals but also companies that need to use their employees' personal brands to meet business goals such as sales, recruitment or employer branding.

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What you learn in the course

Module 1 - Strategy of building your personal brand

  • The world we live in – overcommunicated without focus
  • What makes you unique What brands exist from the perspective of past / present
  • How to get to know yourself better and build your brand
  • How to identify your talents, favorite activities and personal values
  • How to use who I am to do what I want
  • How to define your own authentic story and how to communicate it
  • What is charisma and how to work on it
  • How to create relationships with people and how to communicate with them
  • What is the difference between motivation and inspiration

Module 2 – Activating your personal brand

  • Social networks and types of digital content
  • Examples of posts on social networks and how to create expert content effectively
  • Examples of micro-influencers from different fields and how they form a business personal brand
  • A technical overview of all social media formats, including those you probably didn't know about
  • How to maximize the reach of your posts
  • How to get at least 200 likes on each one of your posts
  • How to get 30,000 LinkedIn followers in a year or sooner
  • Automation of routine tasks such as sending invitations on autopilot

The course is recommended for

  • CEOs, directors, company owners and board members

  • Self-employed, contractors and freelancers

  • Hiring managers, HR managers and recruiters

  • Employees who want to become indispensable in the labor market

  • Sales representatives, dealers, account and relationship managers

  • Marketing managers and sales directors
  • Athletes, designers, artists and other professionals

On top of skills you gain

  • How to define your PVP (Personal Value Proposition)

  • Think of yourself as a product

  • Increase your business results

  • Increase the business results of the company where you work

  • Create your personal media plan
  • Become a leading expert or industry influencer in your field


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You can call us at +420 773 251 186 

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Jan Mühlfeit

Jan Mühlfeit

Jan Mühlfeit is a global strategist, mentor, coach and author of the bestseller The Positive Leader (Pearson 2016) / Positive Leader (Albatros Media 2017). His personal mission is to help individuals, organizations and countries around the world unlock their human potential. In cooperation with Kateřina Novotná, they have designed courses for parents, children and students, with their newest book Unlocking Children's Potential released in September 2018 (Albatros Media 2018).
José Kadlec

José Kadlec

José is the founder of GoodCall and Recruitment Academy. He started with the background of software engineer as an unconventional headhunter and talent sourcing architect. He is the author of People as Merchandise: Crack the Code to LinkedIn Recruitment. He is a lector of the Recruitment Engineering video course and the author of professional articles and moderator of podcast Inhuman resources. José is also the first officially certified LinkedIn recruiter in Central and Eastern Europe.